Brands and Grassroots Sports Sponsorship
Platform December 2010 This article looks at different ways that brands can engage in grassroots sports sponsorship and highlights some guidelines for best practice. It stresses the need to provide...
View ArticleGrassroots Sponsorship vs. Elite Sponsorship
Platform November / December 2011 This article explores the relative value of grassroots sport sponsorship compared to elite sponsorship. It also examines why big brand engagement in grassroots sport...
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Team GB Success vs. Legacy
Team GB’s gold rush during the Olympics has re-ignited the much debated point of will our Olympic success lead to an increase in sports participation? Politicians, sports governing bodies, Sport...
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Light Up Your Night!
The night time is often associated as being a time for fun, freedom and relaxation. It’s no wonder that the participation sports industry has started to use the night as a successful tool to promote...
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Be a “connector, not a collector”
Having last week attended the 2013 European edition of the Social Media World Forum, #SMWF for those in the know, it quickly became clear that one particular topic was at the forefront of everyone’s...
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